BLONDTIQUE is an Avant-Garde fashion brand founded on the
basis of creativity and conceptualization. BLONDTIQUE hosts
experi
mental, peculiar fashion, always striving to push the boundaries of 
what can be
interpreted as clothing. What fashion design schools
advices you to never do, BLONDTIQUE does. Expect unexpected
materials— textures, nifty uses of fibre treatments
and applications of traditional techniques in an off
kilter way. 
BLONDTIQUE's prelaunch ad campaign was a 3 week series followed by a look book. 

The purpose of this campaign was to introduce the brand as a youthful, rebellious take on what bespoke fashion could be and make BLONDTIQUE synonymous with what one could be.

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